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Company News, WordPress Tutorials, And Technical SEO.

5 Powerful Methods To Boost Your Alexa Rank

Alexa rank. Mention the phrase in casual conversation, and you’ll quickly find out which of the people nearby you are internet marketing geeks of any sort. For several years, the rather mysterious online ranking system has been a source of both pure joy and ongoing frustration (confusion?) for millions of website owners around the world. […]

Over-Reliance On FTP

FTP is a fascinating technology, if only because its history is so rife with ambiguity. The modern FTP protocol (RFC 959) was actually invented way back in 1985, a full ten years before its more-famous cousin HTTP (1.0) was launched in 1996. Over the past few decades, however, HTTP began evolving much faster than FTP […]

Stop Using Subdomains!

Several years ago, during the trend-obsessed Web 2.0 generation, subdomains saw a huge rise in popularity for a variety of reasons, not the least of which is that large corporations like Yahoo.com and Google.com started offering various services like Yahoo Answers, Gmail, and likewise via their subdomains for “better” organization. (Sidenote: there are many times […]

SSL Certificates: Should You Install, Yes Or No?

In late 2014, Google announced that websites with SSL support (encryption) would begin receiving a boost in their search results in certain instances. Despite their insistence that less than 1% of global searches would be effected, the announcement resulted in a mad rush for SSL certificates the world over. And while certain “guru” bloggers tried […]

Brief Overview Of ‘Managed’ Hosting Concepts

The question is becoming more common: what does the “managed” in “managed web hosting” actually mean? Interestingly, the answer often varies greatly, depending on the web hosting company that happens to be using the term. However, there is a strong chance that if you are reading this, you’ve used some type of “managed” hosting in […]

Nginx Server Block For WordPress Websites

Up until a few years ago, installing WordPress on an Nginx server still tended to be a little bit janky. In the early days, many websites were forced to deal with ugly permalink schemes that included the “/index.php/” root in every single link. Even after that hurdle was eliminated, other issues existed such as poor […]

Nginx Configuration, Optimization For WordPress

Nginx is taking over the internet, literally. The top 1000 websites measured by Alexa are nearly all running on Nginx as the days of Apache (with cPanel, usually) server dominance quickly come to an end. The truth about modern web servers like Nginx is that they don’t really need to be “optimized” very much. In […]

We Actually Use WordPress!

Do you ever check to see if a company uses their own products? I sure do. Whether its a local coffee shop whose staff only seems to drink coffee from the Starbucks located across the street, or a web hosting company who seems to “sell” technology to their customers that they don’t even use themselves… […]

SEO is dead. (Long live SEO… a case study.)

For the past 3 to 4 months, I’ve been running an experiment on the largest freelancing website in the world, oDesk, focused entirely on one thing: website loading speed. Specifically, I sought out clients who were in the market for website migrations, security improvements, SSL certificates, and on-site optimization services, and offered them the following […]

Stop Playing Webmaster (Hire A Developer, Damnit)

By far the biggest source of annoyance for me in the WordPress community is the vast divide between smart services that add value to the web, and cheeky services whose only goal is to make a quick profit. In nearly all cases, these “cheeky” services are aimed at up-and-coming site owners, who have browsed enough […]

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