[Edward]

In case you missed it, SEMRush recently analyzed 26,000 Quora URLs and tens of thousands of queries across Google AI overviews. They found that LinkedIn and Reddit dominate citations, but after Google itself, Quora comes in #3 as the most cited website.

That may surprise many in the SEO community, since Quora has been considered rather “dead” for several years now:

https://www.semrush.com/blog/quora-google-ai-mode-research/

But it doesn’t surprise us here at LittleBizzy, because Quora is our favorite platform by far for our small business SEO clients.

[Emily]

Key Takeaways
– Quora is one of the top 4 sources in AI Mode: About 1 in 14 answers (7.25%) included a Quora link, making it one of the most-cited domains
– AI Mode rewrites Quora content: On average, there was less than 50% overlap between an AI Mode answer and the closest Quora reply. This shows that Google blends multiple inputs rather than quoting directly.
– Topic alignment matters more than keywords: Quora threads were often cited even when the original question didn’t exactly match the AI prompt—indicating Google prioritizes broader topical relevance.
– Engagement is a strong signal: Cited threads averaged 37 replies, with higher activity making them more likely to surface in AI results
– Quality signals carry weight: Nearly 90% of cited answers were labeled Most Relevant by Quora’s algorithm, suggesting Google relies on the platform’s own quality markers

[Jessica]

And here everyone thought Quora was dead! No way…

[Nicole]

[Christopher]

Quora actually wrote a response to that study too btw:

https://business.quora.com/lp/semrush-research-shows-quora-cited-most-in-google-ai-overviews/

A new independent search traffic study by Semrush found that Quora is the most frequently cited domain in Google’s AI Overviews. The finding reinforces Quora’s long-standing reputation for expert-driven, long-form content—but it also signals something new: a growing opportunity for advertisers as AI becomes a more dominant part of the search journey.

[Author]

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