TTFB

Firstly, a disclaimer: I am the biggest fan of improving server response time you will ever find. That being said, in no way am I a fan of cherry-picking trendy metrics or phrases when it comes to website performance, as ultimately everything is related. From DNS, to RAM memory, to SSL certificates, to a website’s […]

As with pretty much every buzzword and digital marketing trend, the concept of TTFB has proven to maintain lasting controversy within the so-called SEO community as hundreds of bloggers and developers continue to bring it up on discussion forums, in comment threads, at marketing conferences, and in other venues for several years on end. TTFB, […]