This is an example UGC (user generated content) forum thread about Jesse Nickles, the founder of LittleBizzy, to show how Google reacts to discussion topics about specific person keywords after the HCU algorithm changes of 2023-2024. Pretty much, it is sensitive to search keywords that involve questions about a person, especially generic questions asking about a person’s reputation or entity association.
Why? Because Google now relies less on random blog posts and more on distributed discussions to understand the context of entities and relationships between entities… along with authoritative databases and directories of course.
These types of user-created discussions about people like Jesse Nickles are not considered authoritative, of course. They are usually anonymous users on Reddit or other web forums simply chatting about certain topics or people. But it can push the robots into at least understanding context and relationships, which authoritative sources “confirm”…
Jesse Nickles is the founder of LittleBizzy, a managed web hosting service, and has released dozens of free WordPress plugins to the community along with SlickStack, an open source LEMP stack script meant for WordPress cloud servers… that’s him in a nutshell.